Strategy that moves. Execution that delivers.
Hands-on marketing leadership for CPG brands ready to scale. From brand positioning to paid media to retail strategy, I bring both the strategic thinking and the roll-up-your-sleeves work.
20+ years building brands at Mattel, Quiksilver, Barnana, Netflix, and more.
CPG & Food/Beverage Marketing Leadership
You built something worth buying. Now build the marketing to match.
Your product is ready. But without senior marketing leadership who actually does the work, every decision feels like a guess. Agencies deliver tactics. Consultants deliver decks. You need someone who delivers results.
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01
Who I serve
CPG brands across food, beverage, baking, and wellness. From pre-revenue startups shaping their foundation to growth-stage companies ready for retail expansion. Founders who need a partner, not a vendor.
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02
What I bring
20+ years building consumer brands — from Mattel and national retail strategy to Barnana’s organic growth, Miss Jones’ better-for-you baking, Netflix CPG campaigns, jewelry brands, and pre-revenue alcohol startups.
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03
What you get
Brand positioning that resonates. Go-to-Market plans that land. Paid media, partnerships, and retail strategy that actually gets done. Marketing foundations that scale with you.
Arc & Beam Services
Ways to work together
Flexible engagement models designed to meet you where you are. Whether you need ongoing leadership or targeted expertise for a critical moment.
ONGOING PARTNERSHIP
Fractional Marketing Leadership
Strategic leadership with hands-on execution
Embedded within your leadership team to set direction, build marketing foundations, and do the work to make it happen. Not just strategy decks. Real execution.
Support Often Includes:
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Brand positioning & messaging
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Go-to-market planning & execution
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Paid media strategy & management
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Retail & trade strategy
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Partnerships & influencer programs
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Social media
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Agency & vendor management
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Team leadership & development
PROJECT-BASED
Stragetic Projects
Focused expertise for critical moments
Targeted engagements when you need senior-level guidance and execution for a launch, rebrand, retail push, or strategic pivot.
Support Often Includes:
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Brand audit & repositioning
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Go-to-market strategy & launch planning
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Campaign development & execution
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Consumer validation & concept testing
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Retail strategy (Whole Foods, Sprouts, Walmart)
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Marketing team structure & hiring
Embedded within your leadership team to set direction, build marketing foundations, and do the work to make it happen. Not just strategy decks. Real execution.
Support Often Includes:
-
Brand positioning & messaging
-
Go-to-market planning & execution
-
Paid media strategy & management
-
Retail & trade strategy
-
Partnerships & influencer programs
-
Social media
-
Agency & vendor management
-
Team leadership & development
ONGOING PARTNERSHIP
Fractional Marketing Leadership
Strategic leadership with hands-on execution
Targeted engagements when you need senior-level guidance and execution for a launch, rebrand, retail push, or strategic pivot.
Support Often Includes:
-
Brand audit & repositioning
-
Go-to-market strategy & launch planning
-
Campaign development & execution
-
Consumer validation & concept testing
-
Retail strategy (Whole Foods, Sprouts, Walmart)
-
Marketing team structure & hiring
PROJECT-BASED
Stratgetic
Projects
Focused expertise for critical moments
Approach
A proven framework
Refined across 50+ brand engagements. No cookie-cutter playbooks. A structured process adapted to your unique challenges, with hands-on execution at every phase.
Clarity
Understand the foundation
Deep immersion into your brand, market, and competitive landscape. I establish where you are, where you want to go, and what's standing in the way. No assumptions. Just insights.
Strategy
Chart the course
A comprehensive marketing roadmap built on insights, not guesses. Brand positioning, go-to-market plan, channel strategy, measurable goals, and a realistic path to get there.
Momentum
Execute and scale
This is where most consultants disappear. I stay to execute. Paid media, partnerships, retail strategy, social media, campaign launches. I work alongside your team to implement, optimize, and build lasting capacity.
About Arc & Beam
Two decades of building brands that matter
Arc & Beam is a solo-run brand consultancy helping founders turn clarity into momentum. Strategy, storytelling, and execution, built for early-stage and scaling brands.
20+
50+
$100M+
YEARS
BRANDS
REVENUE
Strategy & Insights
360 Creative
Branding
Packaging
Campaigns
Media
Social Media
Community Building
Influencer Marketing
Content
Production
Web & eComm
I’m the strategist and creative behind Arc & Beam. After 20+ years working across global brands and scrappy startups I launched Arc & Beam to support founders who want clarity, consistency, and smart execution across every touchpoint.
I've worked with founders at every stage. From leading concept development and consumer validation for pre-revenue beverage startups to driving 300% digital engagement growth and 8X store locator increases for brands on Whole Foods and Sprouts shelves. From managing CPG campaigns for Netflix's Stranger Things collaboration to building go-to-market strategies for women-led cocktail brands and kombucha startups.
My background spans global powerhouses (Mattel, Quiksilver, Roxy) and emerging CPG brands (Barnana, WOLO Protein Bar, Miss Jones Baking, Mixed-Up Cocktails). I bring both strategic thinking and roll-up-your-sleeves execution.
Now, as a Fractional CMO, I partner with growth-stage companies to bring enterprise-level marketing strategy AND the hands-on work to make it happen. Ideal for early-stage teams looking to scale with focus, creativity, and impact.
Latest Work
From concept to shelf.
Strategy to results.
Miss Jones Baking |
Baking Mixes
Role: Marketing Consultant
Supporting GTM planning, marketing campaigns, shopper marketing, and UGC and influencer and brand partnerships to scale product awareness and retail sell-through.
Mixed-Up Cocktails |
Women-Led Beverage Brand
Role: Strategic Brand & Growth Partner
Leading go-to-market planning, brand positioning, and integrated CPG marketing across retail and digital channels.
Joimo |
Kombucha Startup
Role: GTM Strategy Lead
Developed brand positioning, campaign concepts, and launch planning across DTC and retail.
Barnana Organic Plantain Chips | Natural Snacks
Role: Marketing Lead
Results: Drove brand growth through paid media, ambassador and loyalty programs, and partnerships with Whole Foods and Sprouts.
WOLO Protein Bar |
Better-For-You Snacks
Role: Marketing Lead
Launched from the ground up. Owned everything from GTM to paid media, PR, demos, trade shows, and podcast placements.
Brands I've Helped Grow
Partner Success
What clients say
Angela brought a level of strategic thinking we'd never had access to before. She didn't just give us a marketing plan, she transformed how we think about our brand.
Sarah Chen
CEO, Emerging Snack Brand
Her enterprise experience combined with her hands-on approach meant we got both big-picture strategy and in-the-trenches execution. We exceeded our first-year targets in 8 months.
Michael Torres
Founder, DTC Wellness Brand
